5 biggest smartphone brands in India during Q1 2017
The Chineses continue to rule the Indian smartphone market. For th3e second consecutive quarter, no Indian smartphone brand figures in the top 5. Wonder who are the five companies who dominated the Indian smartphone market during the quarter? Read on to know.
No surprises here, Samsung continues to rule India’s smartphone market by shipments, which stood at 6 million units during the first quarter of 2017 as against 6.2 million in Q4 2016. The company’s budget J lineup helped the company sustain its top spot. “Sustained J-series shipments to its established offline distribution partners ensured that it stayed on top,” as per the report.
Chinese smartphone brand Xiaomi too retained its No. 2 position during Q1 2017. The company’s smartphones accounted for 14% of the total shipments during the quarter, up from 3% a year ago. The company shipped as many as 4 million units during the quarter, up from 3 million in Q4 2016. “Xiaomi’s success in India is underscored by its online go-to-market strategy. Demonetization seems to have had no impact on it, as its target customer is young, Internet-enabled and primarily buys online,” said Canalys Research analyst Ishan Dutt.
The No. 3 spot has seen a change, with Vivo climbing 2 spots for the position. The company’s total shipments grew by 36% (sequentially) during the quarter, as per Canalys Research. The company nearly sold 3 million units in Q1 2017, up from 2.1 million in the past quarter. “Its ability to drive sales by investing in marketing campaigns has seen it displace local vendors that once thrived in this space,” said Mo Jia, Research Analyst.
Lenovo too climbed by one spot to claim No. 4 position in the Indian market. However, the report does not reveal smartphone shipment numbers for the company. It has also not mentioned if the numbers also include Motorola smartphone shipments. During the last quarter of 2016, the company’s shipments stood at 2.6 million and marketshare at 9%. During the quarter, Motorola launched successors to its popular Moto G4 and G4 Plus smartphones. Lenovo too launched a few budget smartphones.
Oppo lost two positions and stood at No. 5 during the quarter. China-based Oppo stood at No. 3 position during the fourth quarter of 2016 with 2.6 million shipments and 9% marketshare. The company launched its Oppo A57 smartphone during the quarter.